My journey in social media: Building Sophsinsocials

(Sophsinsocials)

I’ve always had an interest in social media and anything creative.

Creativity has always been around me my family are creative individuals, and I think that naturally influenced me growing up. I was also inspired by my mum, who worked in social media and marketing on a freelance basis, which is where my initial interest really came from.

How it started

My own journey into social media started through self teaching. I began learning different ways to market yourself online, testing what worked and understanding how to grow a presence.

As I developed those skills, I became more interested in the marketing side of things not just posting content, but thinking about:

• how to reach the right audience

• how to present content

• and how to grow organically

I’ve always approached social media from an organic perspective, focusing on using keywords and creating content that actually connects with what people want to see.

Growth during COVID

During COVID, I put a lot more focus into my photography business and its online presence. Over time, I was able to grow it to thousands of followers using organic strategies, consistent content and understanding what my audience responded to.

That period really helped me understand how powerful social media can be when used properly.

It was also when I started getting into video more seriously, creating content alongside my photography and building my skills in that area.

Gaining real experience

Alongside building my own platforms, I’ve also gained hands on experience working in real environments.

From working alongside Hello Fresh during university, to freelance work with Suffolk based businesses, I’ve been able to apply what I’ve learned in real situations and continue developing my skills.

Creating Sophs in Socials

After the success of my photography business, I wanted to build something that focused more on the content and marketing side which is how SophsinSocials came about in 2024.

In 2025, I officially opened my client base, offering services to businesses looking to improve their content and social media presence.

What I offer

Through SophsinSocials, I offer a range of services including:

• Social media management

• Branded content

• Short form content

• Content creation

• Videography

My goal is to help businesses create content that feels natural, but also works from a marketing perspective.

Why it matters

A lot of businesses want to grow on social media but don’t always know how or don’t have the time to create consistent content.

That’s where I come in.

Using organic strategies and a creative approach, I help businesses create content that connects with their audience and supports their growth.

Looking ahead

What started as an interest has now grown into a business built from both personal experience and real client work.

SophsinSocials continues to grow alongside my photography, but also as its own space focused on helping businesses improve how they show up online.

If you’re looking for support with your content or social media, you can find out more or get in touch via my website.